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Customers and clients are the backbone of a business for without them, business is useless. The key is how to get new ones and how to keep the old ones. Sales and marketing strategies help you to get new customers and relationship management help you to keep the old ones. But in this moment, we’ll focus on how to pull more of them and show them what you got for them.
Take a look at the following:
1. Advertise your products and services through content marketing. Do not jump directly into the tactics without planning. You should always start by setting goals on what you want to achieve. Generating leads, cross-selling products, retaining customers, raising awareness and increasing customer satisfaction are examples of goals. Advertising has always been a starting point for a business. This is the pathway for a business to be well-known to everybody. There are a lot of ways in which you can advertise your product like for example in the internet you can try blog posts, articles, whitepapers and slide shows. You can also try the videos and podcasts, in-person and online events, real time updates and interactions, print books and magazines and any other advertising creations. Just a little piece of advice, please do not shut off your ads because people might have the tendency to easily forget you especially when you are just a start up.
2. Make your company easy to find through SEO. Today, people done their research using search engines and according to a research made by BIA/Kelsey in 2010, 90% of consumers researching products or services using search engines. When you say search engine optimization you should increase your website traffic, increase brand or product awareness and increase lead generation.
3. Add more value and promote content through Social Media. Of course, who never heard about Facebook, Twitter, LinkedIn and other social networks of today? Social media is one of the most popular content marketing tactics. Through its messages and interactions, you can pull in and satisfy a relevant audience. It provides many ways to call more attention to your content by mentioning new content and send links to friends and followers in social networks, adding up a share button for you to be able to share the content via email or to another social networks and highlighting your best content through votes and comments. But always remember that marketing doesn’t start in social media. Although using it is one of the most popular tactics, we can’t deny the fact that it is also one of the most abused like having scams and internet frauds. Bear in mind that you’re not going to get people interested in you in social mediaunless you have something interesting to say first. In a nutshell, everything starts with a good content.
4. Affordable Prices. The truth is, if you want to stay a float in the business world, you also need to make sure that you are still fairly competitive with other business of the same kind and with more products of lower prices. Nothing is more appealing than knowing if you drive down the road for hours you’ll find the same product for a cheaper price. Now this can be accomplished many way’s with specials, sales, coupons, buy one get one at half off or free and so on. And as I mentioned above, you can have lower prices but offer more product and more brands which should off set the lower prices and still bring in the amount of revenue your looking for.
There are only three things you should come to remember to pull in more customers and clients. First, let people know you exist. Second, don’t scare the customer. Last, focus on what you are selling. Work on these key points and you’re on your way to bigger profits!

No small business had an easy time starting up. Apart from arduous effort and tight budget, there must be that activity called social media. It’s not something you could purchase or pay people to do. Sure, socialmedia marketing and its management could be implemented by tools and software, or you could hire out an expert to do all the corresponding tasks. The thing is, you first have to know what social media does for a business.

Now, do you understand why you’re prodded to go active on social media? What really is the role of socialmedia when it comes to marketing, customer support and all other aspects of your business? These two questions – and many more – could be answered by reading on. Definitely, you will soon learn the major role of social media in raking profits, earning loyal customers and managing your ads, marketing and sales.

So What Is Social Media?

It is in reference to the means of communication and interaction amongst people using of internet-based technologies, to include mobile platforms. It comes in many forms, but the most popular social media type would be social networking sites such as Facebook, weblogs or blogs, social blogs, microblogs such as Twitter, and content sharing communities like YouTube. For purposes of categorization, there are six different social media types. Adding to the ones mentioned would be virtual games and virtual socialworlds, as well as joint endeavors which allow internet users to take part.

The good thing about most of these social media types is that they are now available in one integrated platforms. Thus, sharing of content, communicating and emails can be done in just one platform or socialnetworking site.

What Help Does It Bring To A Small Biz?

Being a complex and yet highly viable investment, any business can gain big with mixing two or more types of social media. In one swift swoop, targets like customer support, branding and building online presence and business marketing can be achieved. But more so, any small biz would benefit from socialmedia because it is the quickest, most effective way of communicating with customers. These days, more than ever, digital communications is something that’s in everyone’s palm. Think of what your business will gain if you’re active in the social media sphere!

Ever noticed how decades ago businesses would spend so much on trying to sell? Well, nowadays, it’s not hardcore selling anymore; not even about heavy ads that costs much or too laborious to plan and carry out. With social media, it’s all about making connections, be it with existing and potential clients, other businesses in the same industry, or the community. It’s all about genuine interaction while being able to subtly highlight marketing efforts. Hence, social media is a more personal, thus human and credible, approach to interacting with customers.

Another great thing about social media is that it doesn’t need big, costly campaigns to reach out. More like, it needs simple, small but powerful acts, such as sharing your thoughts or newest product online. Not only does this happen quickly, there’s that human element that is perceived lacking in many big time advertisements. See, social media makes small businesses and their owners just be themselves – get involved, express moods, reach out, ask for help… just be human!

Best of all, being in the social web makes any business available for everyone. Call it customer support, call it PR management or call it whatever you like. But no other time in the history of small businesses have mails, phones and walk-in queries become so quick and easy to do. All these can be done at one time with a social network site, a blog comment or a shared video!

So, do think about it and get your small biz active in the social media sphere soon!